Xabi Cacao Tasting

A sensory extravaganza…

Xabi Cacao Tasting is a brand of chocolate tasters specialized in offering unique sensory experiences. This branding project aims to highlight the importance of the five senses in the appreciation of chocolate while challenging conventions by creating a unique and attractive corporate identity.

The visual identity is composed of straight shapes inspired by chocolate bars, conveying a sense of precision and quality. The use of clean lines and defined angles emphasizes the professionalism and attention to detail that the brand offers in its chocolate tasting services.

To add a touch of originality and fun, the project incorporates a pop art mascot that, with bright and vibrant colors, reinforces the idea that Xabi Cacao Tasting is a sensory experience full of joy and excitement. The identity becomes a visual representation of the brand’s unique personality and its playful and ironic tone.

The branding approach is not limited to sight and taste alone but encompasses all the senses. The project highlights this by using visual elements such as textures and patterns that evoke the aromas and textures of chocolate. Additionally, a palette of distinctive sounds and colors is created, along with a selection of fragrances that accompany each chocolate tasting experience.

On the other hand, the verbal identity is characterized by a fun and ironic tone. The brand’s messages and communications use playful and creative language that invites consumers to immerse themselves in the world of chocolate in a unique and entertaining way. The brand positions itself as an expert in the field and seeks to break the stereotypes associated with the world of chocolate tasting.